AI Workflows · Guide 9 of 10
Marketing Strategy Workflow
A complete marketing plan for your business — built in under an hour.
After This Guide, You Will Be Able To
Create a complete marketing strategy for your business or freelance service — using ChatGPT, Gemini, and Claude.
Why This Matters
Most small businesses market randomly — they post when they feel like it and boost posts when they are desperate.
A strategy changes that. It gives you a clear plan: who you are talking to, what you are saying, and how often. This workflow creates one in under an hour.
Filipino context: Facebook and TikTok marketing for small businesses and freelancers.
Real Example
Filipino Food Seller on Facebook
A Filipino food seller uses this workflow. Gemini finds that her 3 main competitors post product photos every day but never post behind-the-scenes content or customer stories.
ChatGPT identifies the gap: authenticity and community. Claude writes a strategy focused on “the real story of a Filipino home cook.”
Her first month using the strategy triples her page engagement.
The Workflow
Define your marketing goal
What do you want in 30 days? More followers? Your first 10 customers? A specific revenue target like ₱10,000 in sales?
Research your competitors
Ask Gemini to research 3 competitors: what they post, how often, what content gets the most engagement.
Identify your unique angle
Based on the competitor research, ask ChatGPT what gap you can fill that they are not filling.
Write your strategy
Claude writes a complete strategy: positioning, content pillars, posting schedule, and your first campaign.
Create your first 10 posts
Get ready-to-use captions for your first week based on the strategy.
Try It Yourself
Follow these steps with your real business
Write: What is my 30-day marketing goal? Be specific with numbers.
Prompt — Gemini
Research the social media marketing of these 3 businesses: [name 3 competitors or similar businesses]. For each one: What platforms do they use? How often do they post? What types of content do they post? Which posts seem to get the most engagement? What do they never post about?
Prompt — ChatGPT
I run [your business]. My competitors do this: [paste Gemini's findings]. What content gap exists that my competitors are not filling? What unique angle can I take that would make my audience choose me over them? Be specific.
Prompt — Claude
I need a 30-day social media marketing strategy. My business: [describe it]. My goal: [your 30-day goal]. My unique angle: [paste ChatGPT's output]. Write a complete strategy including: (1) My brand positioning in 1-2 sentences, (2) 3 content pillars I will focus on, (3) Posting schedule (how many times per week, on which days), (4) My first campaign for Week 1 with a specific theme.
Prompt — ChatGPT
Based on this marketing strategy: [paste Claude's output]. Write 10 ready-to-post social media captions for Week 1. Each caption should follow the content pillars in the strategy. Include a hook, body, call to action, and 5 hashtags.
What is the one content gap your competitors are all missing? That gap is where your audience is waiting for someone like you to show up.
You do not need to write it down. Just think.
Key Takeaways
Strategy before content. Know who you are talking to and why before you create anything.
Competitor research reveals gaps. Most businesses post the same things — the gap is your opportunity.
Claude is strong at synthesizing information into a structured strategy document.
Your first 10 posts are the hardest. After that, you have a process and a template.
What’s Next
Decision Making
AI Workflows · Guide 10 of 10 · Beginner · 40 min